Brad Dessington – Medium

Brad Dessington

Niche Audiences, Niche Brands: How Micro-Branding Beats Mass Appeal in 2025

In 2025, the most successful brands aren’t aiming to appeal to everyone — they’re carving out their own microcosms and thriving within…

Nov 27, 2024

Niche Audiences, Niche Brands: How Micro-Branding Beats Mass Appeal in 2025

Nov 27, 2024

Beyond the Logo: How Adaptive Brand Identities Are Revolutionising Customer Engagement

Imagine a world where your brand isn’t confined to a static logo or a rigid set of colours but is a living, breathing entity that adapts…

Oct 13, 2024

Oct 13, 2024

What happens to our creativity, when AI becomes creative?

Are we really at risk of AI surpassing our creative capacity?

Sep 15, 2022

What happens to our creativity, when AI becomes creative?

Sep 15, 2022

Brad Dessington

Brad Dessington

Brad Dessington is an awarded brand strategist and product strategy expert based in Perth, Australia and the head of Legion Brand Lab.

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